Watch Tim Cook deliver commencement address to Duke University graduating class

15 May, 2018, 21:49 | Author: Dwayne Harmon
  • Apple's Tim Cook tells graduates to be fearless

Such was a moment for the Apple CEO Tim Cook when he had gone back to his Alma Matter Duke for the commencement speech for the 2018 graduates. Cook said he showed Trump "some more analytical kinds of things to demonstrate why" free trade might benefit the USA more than protectionism. "So we choose a different path: Collecting as little of your data as possible".

The comment echoed Cook's earlier criticism of Facebook, which has endured months of criticism after it was revealed that a political data analytics firm, Cambridge Analytica, was able to harvest data for almost 90 million Facebook users.

Cook, however, emphasized at Duke that Apple did things differently, explaining: 'We reject the excuse that getting the most out of technology means trading away your right to privacy'. Doing the right thing is baked within the culture of most tech companies here.

Previously, Cook has spoken more directly on Facebook's Cambridge Analytica scandal.

Cook on Sunday again aimed to paint Apple's handling of user data in stark contrast with Facebook's. "Cook has been vocal about data privacy and this was a good forum to paint the picture around where Apple as a company and culture sits on this hot-button issue".

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Apple launched a new privacy section on its website past year, in which it boasts about its stance on data protection. At its current trajectory, Apple Music is on track to overtake Spotify for paying customers in the US this summer. "And yet the potential adverse consequences are spreading faster and cutting deeper".

Cook also acknowledged Apple's plans to build a video content business, which have been widely reported upon for months by the TV and movie industry trade press, but only modestly discussed by Apple executives.

Apple Music has passed 50 million subscribers this month, CEO Tim Cook has revealed. "Fearless, like the women who say "me too" and 'time's up.' Women who cast light onto dark places and move us to a more just and equal future", Cook continued. "Because that sounds ridiculous to me", he said.

Cook told graduates to use that power fearlessly.

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