'Solo' Is Putting Up Disappointing Numbers in Memorial Day Weekend Box Office

29 May, 2018, 02:26 | Author: Donna Miller
  • ‘Solo’ is really struggling at the box office

The standalone adventure has been under a microscope throughout the past few months due to its troubled development process.

During filming, Solo was plagued with production problems with its director Ron Howard (who you can check out our interview with for Solo here) actually replacing the original directors Phil Lord and Chris Miller in the eleventh hour.

Here is every Star Wars film to date ranked from worst to best. Force Awakens, Rogue One and The Last Jedi all opened in mid-December and had no direct competition.

Fortunately, the large majority of concerns regarding the project were appeased when Solo flew into theaters.

"The Last Jedi" also flopped in China (it was pulled from theaters after a week), and Rian Johnson's movie - even though it grossed $1.3 billion worldwide - showed relatively weak legs at the box office, while proving divisive among "Star Wars" die-hards. Also, things are a lot easier when both movies close to one another are great.

Business isn't exactly booming for the galaxy's favorite space smuggler this Memorial Day weekend. Unfortunately, the mission poses a considerable amount of danger and each member of the crew has their own agenda, meaning not everyone survives the events of the latest Star Wars film.

According to Exhibitor Relations, the three-day total for Solo is estimated to be $83 million domestically.

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The film's estimated opening weekend is also a far cry from previous predictions. However, it wasn't enough to land the highest Memorial Day opening.

Starring Alden Ehrenreich as Han Solo, the film was anticipated to earn between $130 to $150 million upon launch and even started out strong by scoring $14.1 million in Thursday previews, breaking the record for Memorial Day weekend earnings.

It should be no surprise that Phoebe Waller-Bridge's droid L3-37 is one of the audience favorite characters in Solo: A Star Wars Story. As Obi-Wan Kenobi went off to disable the tractor beam holding their ship, Luke Skywalker (acting on crucial information from R2-D2) realized Princess Leia was imprisoned on the satellite, and then concocted a plan with him and Han disguised as Stormtroopers. We've had so much success. "We're encouraged by the response that people have had to the film".

The New York Times proposes that the Star Wars movies are coming out too frequently which is why Solo a Star Wars story had relatively poor box office. It will certainly be interesting to see how this plays out and what, if any, ramifications there may be...

The tie-in with Empire Strikes Back can be found in a scene where C3PO attempts to communicate with the Falcon's computer and comes away perplexed, telling Han, "Sir, I don't know where your ship learned to communicate, but it has the most peculiar dialect".

So yes, Solo is the lowest opening in the Star Wars franchise since Attack of the Clones grossed $80 million over three days in 2002.


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