Apple's screen addiction tools are to save the iPhone -- not you

07 June, 2018, 02:06 | Author: Leah Owens
  • Analyst Ming Chi Kuo predicts that Apple may release these three iPhones.                  MacRumors

'We're very excited about the new communications features we're bringing to iPhone and iPad with Memoji, a more personal form of Animoji, fun camera effects and Group FaceTime, ' said Craig Federighi, Apple's senior vice president of Software Engineering.

The two technology giants have clashed over data in the past, with Apple chief executive Tim Cook calling Facebook's data use an "invasion of privacy", an idea Facebook boss Mark Zuckerberg called "extremely glib".

Apple also said that iOS 12 will make older devices faster, more responsive and generally more efficient.

During the livestreamed keynote Monday, Apple announced, "Like and share buttons and conversation windows - these can be used to track you whether you click on them or not". "What we did was we integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing", he said, adding that "We weren't in the data business".

iOS 12 introduces new features to reduce interruptions and manage Screen Time.

When Safari users arrive at a page with a Facebook like, a pop-up window will appear that asks: "Do you want to allow "facebook.com" to use cookies and website data while browsing [this site]?"

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Facebook of course depends heavily on advertising revenues (assisted by tracking tools) to fund its free service, but Apple's decision means it is no longer willing to allow its platforms to be used in this way. It was a clear reference to Facebook's Cambridge Analytica scandal. Safari will also prevents advertisers from collecting characteristics specific to each user's mobile device so they can't identify your device and retarget ads to users. Users can also set time limits for apps and when time is up, they are notified.

While introducing this feature to the world, Apple chose to show Facebook apps as an example, which is amusing because they could have chosen any other app. Cook said he'd been testing them out and was alarmed at what he found.

So: why, exactly, is Apple trying to help users spend less time on their iPhones or iPads?

Siri will also suggest that users turn off some notifications if the user hasn't opened the app in a while.

"The things mentioned in the Times article about relationship status, all these kinds of things, is so foreign to us, and not data that we have ever received at all or requested - zero", Cook told NPR.

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