Sonos Beam is a smart TV soundbar launching July 17 for $399

07 June, 2018, 03:24 | Author: Leah Owens
  • Sonos Beam

The Sonos Beam will be available for $399 on July 17.

Following up the original Playbar speaker introduced in 2013, and the Playbase, a larger home theater speaker solution unveiled previous year, the Sonos Beam is the company's second speaker to feature native support for voice control with Amazon's Alexa assistant, and in July, Siri.

That's becoming more hard as some of the tech giants such as Amazon, Apple and Google start creating their own hardware, complete with voice assistants offering "smart" capabilities beyond what Sonos - first and foremost an audio specialist - can manage. You can't connect the Sonos One to non-Sonos speakers in your home without a Sonos Connect. Beam doesn't even come with its own remote because the one you use for your TV will automatically control the Beam's volume levels and not your TV's built-in ones.

Sonos Beam connects to your TV using an HDMI cable, and thanks to a technology called "Audio Return Channel" that was added to the HDMI standard in 2009, the Beam instantly picks up all the audio coming from your TV and outputs without any special setup required on your end.

The folks at Sonos are touting the new Sonos Beam, a $399 addition to its system of home sound equipment.

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The Beam is designed for the person right in the middle of these two extremes. At some point this year it will also support Google Assistant. It's really a way for Sonos to tell the world that its gear doesn't care which of the leading digital voice assistants you use-it talks Alexa, Assistant, or Siri. Out of the box, Beam comes with Amazon Alexa in the US, UK, Germany, Canada, Australia, New Zealand and soon, in France.

We haven't had the chance to try it out ourselves, so we can't say how it sounds.

Sonos just announced a new soundbar speaker for the living room, a part of your house which the company says has been underserved in the smart speaker craze.

Of course, this is a Sonos device which means it will link up with any other Sonos speakers you have for an instant surround sound experience.

Lacking an assistant of its own, or a music streaming service, Sonos has sought to be an open platform that works with every major music streaming service.

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