Amazon’s Premier League soccer push

08 June, 2018, 08:31 | Author: Donna Miller
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And so will Amazon.

"But we should not forget that Sky is still the dominant provider and the home of Premier League football".

Take a look through the gallery to reveal some of the angry reactions to Amazon acquiring Premier League football rights.

Amazon secured rights to show English Premier League soccer matches, a deal which makes the e-commerce giant the first internet streaming service to buy live rights in Britain.

It has always been rumoured that an Internet giant would get in on the Premier League action, breaking the recent monopoly of BT Sport and Sky Sports, and now Amazon has stepped up to the plate.

The deal will run between 2019 and 2022 and it will come at no extra cost to Amazon Prime members who will also be able to watch a full highlights show from the Premier League every week.

The specific matches are yet to be announced (unsurprisingly, given they're still a year away), but ten of them are expected to be streamed live over a bank holiday weekend, while the other ten will be of midweek games, reports The Guardian. Sky and BT will televise the vast majority of matches on offer, totalling 180 in all.

Premier League executive chairman Richard Scudamore said the league's revenue sharing remained the most equitable in Europe but it was time to amend an agreement dating back to 1992.

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The other package of 20 games was bought by BT for £90 million ($121 million), although it is not yet clear how much Amazon had to pay to secure streaming rights for the somewhat similar package it acquired.

These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity.

In Ireland, the League has concluded the sale of 233 live matches per season split into eight packages of rights, the same seven packages of rights as in the United Kingdom and an additional package of 33 Saturday 15:00 matches.

These two three-year lots of 20 games a season failed to reach their reserve price in the auction in February, when BT and Sky spent £4.5billion between them on 160 games.

Amazon will have so-called weaker matches than those that will air on TV.

These packages were also the first time the Premier League made them available to livestream, rather than relying on traditional TV broadcasting.

The company has more than 100 million Prime subscribers around the world, including several million in Britain.

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