10 minute Instagram videos are here

21 June, 2018, 00:23 | Author: Leah Owens
  • Instagram's new long-form video hub, IGTV, expected to launch today

Well, we've got good news for you; Instagram has unveiled IGTV, a new video app with longer content exclusively in the beloved vertical format.

Instagram recently surpassed 1 billion monthly active users, Systrom told reporters, staff and video creators gathered at a warehouse used to announce the video expansion.

It will give Facebook more opportunities to sell advertising. In addition to the enormous increase in video time limits, Instagram is giving IGTV an Explore tab, which is where all of these long-form videos will live.

It's the latest instance in which Instagram has ripped a page from a rival's playbook in an effort to preserve its status as a cool place for young people to share and view content.

In fact, Systrom kicked off the IGTV press event by talking about teens' changing video consumption habits, noting that they're watching less TV than ever.

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These longer videos on IGTV can be up to an hour long, in case you were wondering just how long these long-form videos might be.

"Teens may be watching less TV, but they're watching more creators online", explained Instagram CEO Kevin Systrom, who added that Instagram users consumed 60% more video over the previous year.

Instagram wanted IGTV to feel natural.

For Instagram, which also announced Wednesday that it passed 1 billion users, IGTV is its most significant new feature to date.

That is what's already happening on YouTube, which has become the world's most popular video outlet since Google bought it for $1.76 billion USA almost 12 years ago. The selections are overlaid over the videos themselves, and once you've selected a video, you can tap the background to enter full-screen mode.

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