Here’s IGTV: Instagram’s vertical answer to YouTube

24 June, 2018, 03:26 | Author: Leah Owens
  • Media playback is unsupported on your device                  Media caption Instagram released this video to promote IGTV

SAN FRANCISCO: Instagram said Wednesday it now has more than one billion active users, as it unveiled a new long-form video feature in a bid to attract "creators" like those on YouTube.

The site reports that while videos of up to one hour will be allowed, the company is encouraging a target of ten minutes, with celebrities and other established content creators leading the way. You will see video from people you already follow on Instagram and others you might like based on your interests. The app also shows videos tailor-made for your preferences and allows switching between "For You", "Following", "Popular", and "Continue Watching" sections.

Citing 2017 data from Emarketer, Instagram noted that "these days, people are watching less TV and more digital video".

First, being designed and meant for consumption on mobile devices means that videos on IGTV will be vertical and take up the entire screen, letting users hold the phone as they usually do while using it.

IGTV will begin rolling out globally on iOS and Android over the next few weeks.

You can download IGTV via the Play Store and App Store.

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They also want people to know that just like your TV at home, IGTV has channels except in IGTV, those channels are the creators themselves. Some content is viewable on the Instagram app, but only for selected content creators. Creators will have their own dedicated channels, too. Videos are full screen and vertical.

Instagram and Snapchat have been waging war with one another for years, but Instagram is branching out to attack new platforms this week. Just like Instagram, IGTV will not have specified "content creators" and encourages engagement among all users. The photo-sharing app, which Facebook acquired in 2012 for US$715 million, also has an audience that skews younger, and is used to watching video on mobile devices.

Once opened, the bottom of the app shows a number of videos that are trending, and has tabs that let you view videos from your followers as well. IGTV has four subheadings that allow you to customize your viewing.

The new app, dubbed IGTV, will increase Instagram's video time limit from one minute to 10 minutes for most viewers.

Who is already using it? .

Unlike Stories' fleeting 60 second clips, IGTV's video length is limited to 3600 seconds.

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