IHOP faked its name change to IHOb to promote its burgers

11 July, 2018, 01:42 | Author: Leah Owens
  • Is Di Giorno OK

The International House of Burgers is no more.

International House of Pancakes, popularly known by the acronym IHOP, seemingly rebranded itself last month to IHOb, or International House of Burgers.

The promotional campaign, which drew widespread criticism on social media, invited fans to guess what the "B" stood for, ultimately revealing that "IHOb" reflected a new focus on a line of "Ultimate Steakburgers".

The tweet also informed customers about 60-cent short stacks available on July 17 to celebrate the company's 60th birthday.

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Reverting back to its original name puts IHOP in the breakfast game again.

IHOP has since shut down its IHOb Twitter account, writing in the description: 'Hey ya pancakes.

Plenty even poked fun at the restaurant, including Chrissy Teigen and various competitors. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard". "Except for that time we faked it to promote our new burgers". That's what we're after: "giving more people more reasons to come to IHOP more often". Other fast food chains jumped in on roasting IHOb, sparking the Great Brand Twitter War of 2018.

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