MoviePass Raises Prices, Limits Access to New Movies to Save Itself

01 August, 2018, 00:51 | Author: Mary Valdez
  • Future of Movie Pass is cast in doubt after service outage experts say

For the past year, MoviePass subscribers have been able to see one movie at participating theatres — any movie they desired — per day for a monthly fee of $9.99.

MoviePass, the discount service for movie tickets, is raising prices by 50 percent and barring viewings of most major releases during the first two weeks. MoviePass wasn't flawless, but ostensibly, they were trying to make the movie-going experience accessible to everyone, and were met with angry entitlement. So that means if a movie opens up in over 1,000 screens across the U.S., MoviePass won't let you buy a ticket to it using the service unless it's part of what MoviePass says is "a promotional basis".

Following a service disruption Thursday that caused many frustrated subscribers to miss out on purchasing tickets for the biggest film in release at the time, Mission: Impossible - Fallout, Helios disclosed that it had borrowed $5 million in cash because the company had effectively run out of cash. "Major studios will continue to be able to partner with MoviePass to promote their first run films, seeding them with a valuable moviegoing audience". The app went through a series of confusing changes and overhauls over the past week that concluded with users being unable to view any movie listings on the app except for those from e-ticketing theaters. By the end of the day Monday, MoviePass was trending on Twitter with many tweets assuming death of the service was imminent.

-Implementation of additional tactics to prevent abuse of the MoviePass service.

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In a press release, MoviePass and its owners at Helios and Matheson Analytics Inc. announced "new measures aimed at accelerating the plan for profitability".

These changes come just weeks after the company added surcharges for screenings during peak periods. Thank you for that, MoviePass. Subscribers have balked at what they see as a bait-and-switch, but MoviePass explains it as preferable to the alternative, which would be to raise subscription prices across the board.

MoviePass also now has to compete with AMC's theater-subscription service.

"We ask for your understanding and vocal support during this time, as we continue to fundamentally change an industry that hasn't evolved much in years", it said. At $14.95 a month, it's still cheaper than AMC's new subscription service, and for anyone who goes to the movies frequently it's still cheaper than rival services like Sinemia.


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