McDonald's offers free food 'for life' through McGold Card contest

13 August, 2018, 02:33 | Author: Mary Valdez
  • McDonald's mobile customers get chance to win food for life

The mysterious McGold Card, which for years has been rumored to grant a select few free McDonald's for life, is in fact real and returning for one fortunate fan.

One lucky customer will have the chance to win free McDonald's for life, making "legend become reality" by placing the McGold Card in one person's hands.

The promotion starts today and runs through August 24. The lucky holder is entitled to free food for life.

In the past, the mayor of St. Louis, Missouri was awarded the first McGold Card at the ceremony introducing the Gateway Arch.

Hopefuls are limited to one entry per day. But this contest brings forth the opportunity of the rest of us non-multi billionaires to own one.

McDonald's is kicking off a new contest that will result in a lucky victor bumping the Amex from their wallet in favor of a new Gold Card.

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While the total value of the prize is nothing to scoff at, McDonald's is certainly banking on this deal.

"This is going to cost them less than one corporate Christmas party", said Rob Frankel, a Los Angeles-based branding strategy expert.

"To celebrate Mobile Order & Pay, we're giving one of our mobile customers the chance to win the McGold Card and join a select group of McDonald's fans, just for using the app", said Hashim Amin, the head of USA digital at McDonald's. Ten will win free drinks for five years, and Starbucks will award free drinks over shorter time frames along with smaller prizes such as coupons. "I don't think it's going to do anything to encourage the app usage. The odds of winning a prize will be determined by the number of eligible Entries received", the contest's official rules read. It's also possible to enter via email without buying anything.

For more information on the sweepstakes and how to enter, go to McDonalds.com/MobileMcGoldCard or download the McDonald's App. You'll get an email with a game play, which will take you back to the contest website.

In addition to the free food, the victor will also receive a custom gold-plated phone case.

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