The Oscars Add "Popular Film" Category And Social Media Goes Nuts
13 August, 2018, 02:35 | Author: Donna Miller
Bailey and Academy CEO Dawn Hudson have also announced the board agreed to limit the Oscars telecast to three hours, revealing some awards will now be handed out during commercial breaks, edited and shown towards the end of the broadcast to keep worldwide audiences engaged in the show.
The ratings for the Oscars awards ceremony, as a television event, have been dropping steadily for years, with last years' program on ABC the least watched in history.
Wednesday's letter did not give details of the new category recognizing popular film, saying those would come later. "Otherwise known as the white people's choice awards".
The board reelected Bailey in a meeting held late on Tuesday; these changes were also regulated then. The Dark Knight is an example of a blockbuster hit robbed of a Best Picture nomination which led to the Academy increasing the number of nominees in the Best Picture category from five to ten. The Academy already has the Best Picture category.
There are exceptions, of course, like when "The Lord of the Rings: The Return of the King" won Best Picture in 2003, or win "Annie Hall" did the same in 1977.
Many have taken to Twitter to criticize and express dismay over the Academy's decision to add the category in question, which some view as an excuse not to nominate critically acclaimed blockbusters such as Black Panther for Best Picture.
"There's a lot of reasons to believe that would have shaken up the hidebound ideas of what an Oscar movie is", she said. It has faced loads of backlash from the Academy's lack of diversity when it comes to the films nominated which at best has slightly (but not significantly) improved. It implies that popular films, no matter how masterful they can be, are not worth honoring, which is just disgusting, if I'm to speak plainly.
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