Amazon India Launches Hindi Website, App to expand business

06 September, 2018, 13:15 | Author: Mary Valdez
  • Amazon India launches Hindi website steps up battle with Flipkart

Amazon India, on Tuesday, said that its e-commerce website and mobile application were available in Hindi to reach next 100 million consumers in the country.

Users can choose the Hindi option from the language option in the menu from amazon.in website, which will be later set as default.

According to a report in NY times, Amazon's research found that 8 out of 10 Indian customers would prefer to shop in a language other than English and the company believes that the next 100 million customers will have to be in the vernacular language.

"The launch of Hindi shopping experience is a significant step towards bringing the next 100 million customers online". The development also comes days after the company's assisted shopping service, Amazon Easy, formally kickstarted through more than 200 Amazon Easy stores in Andhra Pradesh and Telangana. Even Flipkart is not available in Hindi.

Now Amazon is aiming to break through that language barrier.

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Amazon's move will boost competition with Flipkart, India's biggest online retailer, which is owned by Walmart.

According to data released recently as a part of Census 2011, the percentage of Indian population with Hindi as their mother tongue has risen from 41.03% to 43.63% since 2001, and is followed by Bengali, Marathi and Telugu, accordingly.

"Customers can now read detailed product information, find deals & discounts, place the orders, pay for their orders, manage their account information, track their orders and view order history conveniently in Hindi", said Manish Tiwary, Vice President, Category Management, Amazon India. Amazon is hoping to grow by adopting India's dominant language, Hindi. The products on the platform are not listed in the language. Given that Amazon pledged $5 billion in operational investment in India in 2014, the company would be wise to use part of that investment to adapt to the cultural habits of the country's potential shoppers. Furthermore, he went on to add that given the fact that Hindi speaking users comprise roughly about 50% of the 300 million users of the total 400 million-odd Internet users. Amazon offers local website and apps available in the most coveted language of India.

Click on the audio player above to hear more.

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