Apple Reveals iPhone XS, XS Max & More At Annual Press Event

13 September, 2018, 03:41 | Author: Leah Owens
  • What’s on Your Apple Radar This Week?

The phone is larger than the iPhone X, with a 6.1-inch LCD display.

CEO Tim Cook showed off the Apple XS, which has a bigger screen (5.8 inch) than the one on last year's dramatically designed model, the iPhone X.

Called iPhone XS, it is made of surgical steel.

But it does have the same A12 Bionic that the top-level iPhone XS has as well as iOS 12 installed, so it should be pretty nippy.

The iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT) RED for $749. Both the bold new color options and the potential "Xc" moniker echo Apple's lower-cost iPhone 5c handset from 2013.

The XR sports Face ID support, and while it lacks 3D touch, it will sport a new Haptic Touch feature that will allow you to open select apps right from the home screen with a long press.

The iPhone XS and iPhone XS Max will be out September 21, and the iPhone XR will be out October 26.

What’s on Your Apple Radar This Week?
Apple Leaks Details Of iPhone XS, XS Max And Apple Watch Ahead Of Today’s Unveiling

There was some expectation that Apple was going to lighten its load a little bit by unveiling some new hardware, like the 2018 iPad Pro lineup, at this year's Worldwide Developers Conference back in June, but that obviously didn't happen.

Both modes are said to come with batteries that (slightly) improve on the iPhone X stamina. It would have an OLED display with richer colors, and Wall Street is targeting a price of $1,049 or $1,099 versus the current $999 base price for the iPhone X. The phone also packs improved sensors for faster Face ID functionality.

The tech giant unveiled three new iPhones overnight, including its biggest and most expensive model yet. It will be shipping in six different colour configurations versus just three on the iPhone Xs. The Xs Max, like the Xs, will be powered by the rumored A12 Bionic processor, and boasts 4GB of RAM.

With the new launches, Apple is hoping to expand its market share in the increasingly competitive smart-phone space. The upgrades will mark the most-significant changes to the Apple Watch since the product was launched in 2014.

An updated sitemap on Apple's website seems to confirm rumors of the names of the new phones its announcing during its event later today. Like its predecessor, it uses a combination of multiple high-energy processing cores for more intensive tasks, as well as multiple high-efficiency cores for light work like checking email and browsing the web. This custom-designed eight-core system can run AI code at 5 trillion operations per second.

Again, that shouldn't be all that surprising considering Apple's refreshed line-up ranges from the iPhone 7 on the low end at $449 to the iPhone Xs Max at $1,099.

"Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch and AirPods wireless headphones", the firm said.

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