Windows 10 Bugs You to Try Edge Before Other Browsers

14 September, 2018, 05:51 | Author: Leah Owens
  • Windows 10 warning for Google Chrome

Microsoft has started to test a new feature in Windows 10 Insider builds that displays a message promoting Microsoft edge when a user attempts to install a competing browser such as Firefox, Chrome, Vivaldi, or Opera.

Users can choose to open Microsoft Edge or install the third-party browser, and they can choose to disable future warnings by following a link to their OS Settings. According to NetMarketShare, Edge holds just 4.29% of the market as opposed to 62% for Chrome, 11.87% for Internet Explorer, and 10.79% for Firefox. Currently, this is only on an Insider build, but there's every chance it'll be on customer PCs in the October 2018 update. Google recommends using Chrome, a fast and secure browser. Judging from the current implementation it will be opt-out which means that the intercepting prompts are displayed to all users by default who attempt third-party software installations.

The message that pops up calls itself a "warning", but the only reason it's warning you to use Edge is that Microsoft would prefer you do so. Microsoft is now training users to click through these warnings, which also appear after you download and launch an app. Meanwhile, another Twitter user reported the same issue with Chrome, Vivaldi, Opera, and Firefox browsers.

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That said Edge's score is only slightly lower than the others, and while it's missing some features, such as support for the 3D graphics rendering API WebGL 2, it supports some features missing from Chrome, such as the WebVR API for using virtual-reality headsets in the browser. Now Microsoft is about to get even more invasive, by showing a full alert message whenever you try to change the default browser. For example, Microsoft has used the "tips, tricks, and suggestions" feature-again, enabled by default-to suggest you use Edge with intrusive pop-ups on your taskbar. The Verge points out that Microsoft is simply testing the prompt for now and that the change won't appear in the Windows 10 October update.

This prompt then asked if he wished to try Edge or to continue installing Firefox. The "Try Microsoft Edge' prompt shows up when visiting Microsoft sites from Chrome as well". We wish Google would quit nagging people so much too, but Microsoft is going too far.

We get it, Microsoft, you want everyone to use Edge. To do that requires focusing on making Edge better than the alternatives and marketing it as such.

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