36% Less Likely to Buy Nike Products After Kaepernick Hire

15 September, 2018, 03:22 | Author: Brenda Erickson
  • School principal faces backlash after condemning Nike Kaepernick campaign on private Facebook page

Everyone who said Nike was being punished through the 3.2 percent drop in its share price to $79.92, a one-day vaporization of billions of dollars in market value?

Although the campaign sparked protests among some consumers and the company's stock initially dipped, it has since rebounded.

That said, Edison Trends show Nike sales tracking well above a year ago in the days since the Kaepernick ad.

That is better than the 17 per cent rise over the same period in 2017, according to data from Edison Trends. The 30-year-old quarterback, who has not played since the end of that season, is now suing the NFL's 32 owners, alleging they conspired to keep him off the field. The Kaepernick ad could become the company's most-liked Instagram post, drawing a record number of comments, although many of those remarks were critical of the company.

President Trump expressed his views on Nike's decision with the ad campaign via Twitter.

Just like the National Football League, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts.

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"If we have a contract, we'll honor it, but we strongly support law enforcement and strongly support our military and veterans who died to protect our freedoms and if the company really believes what Colin Kaepernick believes, it's going to be hard for us to keep doing business with them".

In the leaked memo, Zahn took things a step further against the apparel giant, insisting that parent-run organisations that raise funds for school teams, need to seek permission from his office before buying gear from Nike if they wish to use public facilities. "There's no reason for it". The analyst added that when you think about Nike's core customer, who he described as predominantly men of color or wealthy women, "they are probably a little bit more aligned with the messaging that Nike was bringing with that ad and therefore was incremental positive", he said.

Of course, as Bloomberg notes, it will likely take much longer than 10 days to full assess the impact of Nike's decision to feature Kaepernick.

It has been a joyous month for Colin Kaepernick since signing an endorsement deal with Nike.

Quinnipiac University on Thursday released a poll of over 1,000 US voters nationwide, asking participants whether they approve or disapprove of NFL players kneeling during the national anthem before games.

More than two-thirds of voters surveyed said NFL players should have the right to protest during the national anthem, but the split over whether they approved of doing so was even (47 percent approved and 47 percent disapproved).

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