End of an era: Volkswagen to quit iconic 'Beetle' cars in 2019
16 September, 2018, 14:59 | Author: Mary Valdez
Hinrich J. Woebcken, president and CEO of Volkswagen Group of America, announced that VW would "celebrate the Beetle's rich heritage" with the launch of two special models (the Final Edition SE and Final Edition SEL) for that market.
What is it: The 2018 Volkswagen Beetle continues the company's long line of cars for the people.
The Beetle, also known as the Bug in some countries, was originally designed in 1930s Germany as a low-priced, rear-engine vehicle for the masses, but it wasn't until after World War II that the company began manufacturing them in large numbers.
"The nostalgia for the '60s is going away as the baby boomer generation is going away", Wolkonowicz said. Volkswagen discontinued procution of the Beetle in germany in 1978, but continued production in South Africa, Brazil and Mexico; the last Type 1 Beetles were built in Mexico in 2003.
Despite its foundation in Nazi Germany, the Beetle went on to be one of the biggest selling foreign-made cars in the U.S. during the 1960s, proving popular with hippies.
The New Beetle was a hit during its early years, with sales of more than 80 000 in the United States in 1999, but recently the car's sales have suffered along with most other small cars.
Beetles became a global phenomenon after managing to shake off their Nazi roots.
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Volkswagen revived it in the United States in 1998 as a more modern "New Beetle", but it attracted mainly female buyers.
After selling it on and off in the U.S. for almost seven decades, Volkswagen has made a decision to squash its iconic Beetle.
The company is not leaving behind all of its well-known older models.
VW fans that like the iconic Beetle may not know that the auto has been discontinued.
Back in 2010, the original complete redesign of the classic Beetle was run out in favor of the chunkier model we see today with the 2010 Final Edition New Beetle that was only available in Aquarius Blue.
The little German vehicle that started in a Nazi-era factory and later carried countless hippies to concerts, lovefests and be-ins is almost at the end of its 80-year journey. The cars also get three color ambient lighting; SE versions get cloth and leatherette rhombus-pattern seats with SEL offering standard diamond-stitched leather.
However, there is reason to believe that "history" VW Beetle will not end.
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