Google making search data easier for users

27 October, 2018, 20:56 | Author: Leah Owens
  • Google Search Data

Apple recently made changes to its privacy page giving users in the US access to the same tools that users in the European Union have access to for seeing what data is used. Though you can clear your browser history, the data stored on Google's servers will remain there. All of these changes come as a result of an increasing focus on user privacy, and ensuring that users remain aware of the information being shared when they are using Google websites and services.

Google added a link to the data management options on its main Google Search page but Google customers may open the link directly as well if they prefer to go there directly.

The UI changes are rolling out to desktop and mobile web today and will hit Android and iOS apps in the coming weeks.

Within that page you'll see your recent search data, an explanation from Google on how it uses that data, and you can then delete the search data. Now, the procedure has become easy and convenient. Users can now also learn how to control Google's access to user data in conjunction with Google apps and ads.

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Also on this page, you will find other relevant privacy settings, such as controls for ads that Google displays while you search.

"If you don't want Google to save your Search activity to your Google Account, turn off Web & App Activity".

With a company as far-reaching as Google, concerns about user data are naturally always at the forefront (or at least they should be). For example, after you delete a specific Google search from My Activity, we'll delete what you searched for, but we might keep information about how often you search for things. Google also revealed that the Maps would get these similar tools by the end of next year. Google took a small step toward increasing user privacy by making it much easier to delete your search history.

The new controls seem to be in response to a growing trend with tech companies being pulled up on issues of privacy.

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