Black Friday Shoppers Flood Ross Park Mall In Search Of Deals

26 November, 2018, 15:11 | Author: Mary Valdez
  • Black Friday shoppers head out to the University Mall

Many shoppers said Black Friday shopping is as much about the spectacle as it is about doorbuster deals.

Local stores started their Black Friday savings Thanksgiving night, some even had shoppers wrapped around the building.

Target said early Friday morning that more shoppers shopped using the Target app, ordering more than double compared to previous year.

Smartphone sales lifted overall online spending by 28.6 percent by Thursday evening from a year ago, according to Adobe Analytics, which tracked 80 of the top 100 USA online retailers including Walmart and Inc.

Colony Square Mall was closed for the first time in six years for Thanksgiving, but they opened at 7.a.m. for the Black Friday shoppers. And average order value increased by 8% compared to last year's feast.

The ongoing shift to online shopping has forced retailers across the country to invest heavily in boosting their e-commerce businesses, and also highlights the impact of early holiday promotions and year-round deals on consumer spending.

A string of store groups have gone out of business or announced shop closures this year as they battle subdued consumer spending, rising labour costs, higher business property taxes, growing online competition and uncertainty over Brexit.

At Aurora Farms Premium Outlets in Aurora, Ohio, roughly 30 miles southeast of Cleveland, lines formed outside both the Nike outlet and the Kate Spade store.

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Black Friday has morphed from a single day when people got up early to score door-busters into a whole month of deals. the Associated Press said. Electronics and home goods were the two most popular departments early on, she said, with shoppers migrating to the toy department after that."It's an event for a lot of people", she said.

Yet Mastercard is predicting that the Sunday before Christmas, Dec. 23, might be as busy as Black Friday this season.

Buy one, get one free pyjamas at Victoria's Secret. Also, longtime rivals Toys "R" Us and Bon-Ton have folded and Sears filed for bankruptcy, raising the stakes for retailers to pick up market share left up for grabs.

Mr Hyman said: "It's encouraging people to buy at a discount when most retailers are not structured to sell at a discount".

Target said in October, it planned to dedicate almost a quarter of a million square feet of new space to its toy business across 500 of its stores.

According to researcher Springboard, footfall on the main shopping streets is anticipated to drop versus 2017, while online transactions are forecast to rise. Sarpy says she "will turn around and walk out" of a store if she sees long lines.

"We felt the need to run in because everyone else was running", Bryant's daughter, Kelly, said. "We couldn't go to sleep so we went shopping", said Shane Wilson, who was visiting from London.

An Athleta clothing store in Tyson's Corner, Va., provided hot chocolate with marshmallows to women in line for the dressing room.


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