Amazon's Shares Jump 6 Percent After Record-Breaking Holiday Sales

28 December, 2018, 16:30 | Author: Mary Valdez
  • Despite some online backlash smart speakers are more popular than ever before

People bought "millions more" of Amazon's own devices compared with a year ago, including the new Echo Dot speaker and the Fire TV Stick, the Seattle-based company said. The e-commerce giant said its last Prime Now delivery on Christmas Eve was made at 11.30 p.m.in Berkeley, California, and included Lego Super Heroes Captain America Building Kit, a Hallmark card, Greek yogurt and shampoo.

With all of the new Alexa powered smart speakers that were opened during the holiday season, this app has hit #6 in the Utilities category, and is the 60th most installed app overall in the App Store. Subscribe to MarketWatch's free Bulletin emails.

Sales records were broken across every single department in the online store as deep discounts and trending products drew customers looking to fill their holiday present quota.

Amazon said it sold a record number of items throughout the holiday season this year. "We are thrilled that in the USA alone, more than one billion items shipped for free this holiday with Prime". In total more than a billion products were shipped for free worldwide to Amazon Prime subscribers this season.

The voice assistant also set and delivered eight times as many reminders this Christmas; she helped mix eggnog and festive cocktails and of course - turned on the holiday lights "tens of millions of times".

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In addition to Bose wireless headphones, top electronics sold include Samsungs Flat 65” 4K UHD 8 Series Smart LED TV, Apple iPad, Wemo Mini Smart Plug and HP Sprocket Photo Paper.

The top-selling toys were the L.O.L. Surprise!

The company still has not disclosed revenue generated from the season, so investors will likely have to wait until Amazon's next earnings report to understand the impact of the sales on Amazon's results in the holiday quarter.

Amazon's Alexa generally works by sending voice commands through Amazon Echo devices that go straight to a server where a computer interprets them. The crash happened only in Europe with Amazon devices working properly with Alexa in the USA with no complaints from the customers. Amazon has created a powerful marketing campaign for Alexa, the artificial assistant, and everyone wants to have it around their home.

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