New, hot gadgets at CES this year

09 January, 2019, 16:38 | Author: Leah Owens
  • Apple hilariously trolls competitors in new

The Consumer Electronic Association (CEA), which is holding its CES show in Las Vegas this week, is under fire for taking back an innovation award it gave to Lora DiCarlo's Ose personal massager, a sex toy the organization retroactively classified as "immoral, obscene, indecent, [or] profane". The message was emblazed on 13-stories of a hotel that overlooked the Las Vegas Convention Center where CES will be held.

The CES is the world's largest trade show which presents new products and technologies in the consumer electronics industry. The ad also includes the apple.com/privacy website address where people can get information about Apple's iPhone privacy policies.

Apple has long made plenty of noise about its stance on privacy, with the way competing companies vacuum up our data something the Cupertino tech giant is never shy of pointing out.

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With a minimal, white-text-on-black design, the ad features text prominently reading "What happens on your iPhone, stays on your iPhone", alongside an outline of Apple's smartphone. "Unlike Google, Apple insists they make money exclusively from selling hardware and software, not from users" personal information.

While the ad makes a jab at Google, Facebook, and other digital and electronics companies that fail when it comes to consumer privacy, Apple wants to make clear that the company will keep private the data collected through Apple Pay, Face ID, and the health data aggregated by the Apple Watch.

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