Amazon's IMDB launches Freedive - an ad supported movie streaming service

11 January, 2019, 22:13 | Author: Donna Miller
  • Amazon’s IMDb launches Freedive, a free movie and TV streaming service — with ads

IMDb Freedive is available beginning today at http://www.imdb.com/freedive, on IMDb's website via laptop or personal computer and on Fire TV devices.

IMDb, which has proven over the years to know a thing or two about movies, is getting into the business of streaming them, along with TV shows, via a new service from the Amazon-owned company called Freedive. Popular IMDb original video series are also available on the platform. Movies include Closer, True Romance, Monster and The Last Samurai. I get it - if IMDb wants to keep this service free, they need to have ads to pay the bills.

IMDb Freedive is ad-supported, making it free to access but with the downside of advertisements. The service will include Amazon's "X-Ray" feature, which allows users to dig into details about the cast, crew, soundtracks and other information.

The company spent heavily to produce and acquire streaming-video content including critically acclaimed shows such as "Transparent" and "The Marvelous Mrs. Maisel".

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Amazon has been collaborating with internet film database IMDb to set up a new advertising supported streaming service.

On the IMDb desktop website all IMDb Freedive title pages will have an option to "Watch for Free on IMDb Freedive".

"Titles licensed for Freedive come from studios and networks including CBS, NBCUniversal Television, Sony Pictures Entertainment/Columbia Pictures, Newmarket Films, Warner Bros". Amazon added that it would soon be available on mobile via the IMDb app.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", said Col Needham, Founder and CEO of IMDb. As for free TV-shows, the Freedive encompasses Heroes, The Bachelor and Without a Trace, etc.

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