CES 2019: New Software Aims To Crack Down On Netflix Account Sharing

12 January, 2019, 10:14 | Author: Leah Owens
  • Company uses AI to catch people sharing Netflix passwords with friends

If you share your Netflix password with your friends then you'd better watch out - a dystopian new AI has been created to crack down on account sharing. Good luck sharing the upcoming Disney streaming service with your MouseMingle friends across the country.

However British firm Synamedia's new Credentials Sharing Insight, exhibited at CES 2019, aims to "combat the rapid rise in account sharing between friends and families".

Synamedia is showing off the "Credentials Sharing Insight" tool at this year's Consumer Electronics Show in Las Vegas. But if it's something a bit more harmless, like sharing a password with family members, the platform may send an email suggesting the customer upgrade to a premium account. "It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts".

Meanwhile Parks Associates predicts that by 2021, $9.9billion of pay-tv revenues and $1.2billion of streaming revenues will be lost to password sharing.

With regards to the terms of use, the precise wording states that: "The Netflix service and any content viewed through the service are for your personal and non-commercial use only and may not be shared with individuals beyond your household".

"Casual credentials sharing is becoming too expensive to ignore", said a Synamedia spokesman.

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Netflix has yet to confirm they'll be taking up the new service but if it proves successful, it could be rolled out to other streaming services.

'Our new solution gives operators the ability to take action.

British firm Synamedia uses machine learning to spot shared passwords on streaming services like Netflix and HBO and rat out the offending users. The artificial intelligence also assesses the content being watched and the history of the user to determine infringement.

Synamedia says its system is being trialed now by a number of content providers, although it won't say exactly who they are.

Trials of the machine learning system have already begun, Synamedia revealed.

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