Zuckerberg plans to integrate WhatsApp, Instagram, and Messenger by 2020

26 January, 2019, 03:57 | Author: Leah Owens
  • WhatsApp and Facebook messenger icons are seen on an iPhone in Manchester, Britain

All three services will continue operating as stand-alone apps, but they will operate from the same underlying messaging infrastructure. With a merged platforms, an Instagram user could send a private message to a WhatsApp user, a process not now available. While the project is still in the very early stages, it is hoped that it could be completed by the end of this year or early 2020.

As reported by the NYTimes, Zuckerberg is asserting his control over the company's sprawling divisions in order to reconfigure how WhatsApp, Instagram, and Facebook Messenger function at their most basic level.

In light of Facebook's recent privacy issues, Zuckerberg is also said to have ordered the integration of end-to-end encryption throughout the entire infrastructure.

WhatsApp, for example uses end-to-end encryption, but lacks a desktop app, which Facebook Messenger has.

When TechRadar reached out for comment, a Facebook spokesperson told us: "We want to build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private".

The statement said there was a lot of "discussion and debate" about how the system would eventually work.

According to the NYT report, there is some internal annoyance at the plan with some unsure as to the benefit of tying the services together, especially since they don't expect it to bring in many new users. However, targeted advertising throughout all three platforms should be expected.

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Facebook, WhatsApp and Instagram will be merging into a "single messaging service" next year.

But most of all, this move will be an opportunity to unify the services under a Facebook branding, which could prove to be a red line for some users who have tried to "de-Facebookify" their lives, much as Github's purchase by Microsoft sent some hardline developers running for the hills.

Facebook bought Whatsapp for $19 billion in 2014, but Acton and his new bosses reportedly clashed heads about the direction the messaging app should take.

This, of course, will allow Facebook to increase user engagement which will increase company profits.

Facebook CEO Mark Zuckerberg published an op-ed in the Wall Street Journal late Thursday to explain his company's business model and address some misconceptions he feels people have about his company.

Reporting on the survey in April, the Financial Times said that user trust in Facebook had actually been on the rise before the scandal, but that user confidence in the company to protect their information fell from almost 80 per cent in 2017 to 27 per cent previous year. It is important to understand that WhatsApp, Instagram and Messenger will totally remain different applications altogether on the home screen. Instagram's founders, Kevin Systrom and Mike Krieger, abruptly left Facebook last fall after Zuckerberg began weighing in more.



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