Facebook's combined messaging system won't arrive this year
07 February, 2019, 12:55 | Author: Mary Valdez
Ali Mogharabi:Facebook's fourth-quarter results easily beat expectations as the daily average user count grew sequentially in the largest ad spending markets, USA and Europe, even though the firm remains in the midst of addressing data security and privacy issues. The revenue for the quarter was $16.91 billion, which is more than estimations by analysts. "Advertisers are clearly still very reliant on Facebook, and the fact that daily active usage in both the US/Canada and Europe increased is a surprise after the flatness we saw in the US and Canada past year and the falloff we saw in Europe".
Before the results, Facebook shares closed up more than 4 percent to $150.42 in NY trading.
Active users every month were also up 9 percent year over year, with 2.32 billion as of December 31st.
While Stories across all its products emerged as a strong source of revenue, Facebook CEO Zuckerberg emphasised that there are plans to bring new products to bring "major improvements to people's lives".
Advertising, which is in most cases targeted to specific groups of users, made up some 98 per cent of Facebook revenues previous year and mobile advertising represented the overwhelming share of those dollars.
Zuckerberg has consistently defended the social network's business of keeping the service free by targeting ads based on interests, adamant the social network does not sell people's data.
The company has a market cap of $436.97 billion, a price-to-earnings ratio of 21.89, a price-to-earnings-growth ratio of 0.96 and a beta of 0.58. "Most of Facebook's advertisers have no other place to go with a return on investment this good".
Data source: Facebook Q4 earnings presentation. Morgan Stanley now owns 25,517,710 shares of the social networking company's stock worth $4,196,642,000 after acquiring an additional 799,081 shares in the last quarter.
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But analysts say the trust issue is crucial for Facebook if it wants to move forward in its mission to connect the world.
Most backlash against the proposed integration is likely to come from outside of the US.
Advertising revenues for 2018 were a staggering $55bn.
However, Facebook still grew its ARPU significantly across all four regions, indicating that advertisers weren't deterred by its headline-dominating privacy and security issues.
The company is focusing on making more of its messaging services encrypted by default, as well as expanding shopping on Instagram, he added. If consumers haven't done so already, they will now realize that Instagram and WhatsApp are part of the Facebook family, potentially exposing those platforms to the reputation problems suffered by core Facebook over the past few years.
While Facebook is still the most popular social media channel in Singapore, it seems to be following the global trend of losing its younger users.
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