The astonishing bravado behind Haas's extreme makeover - F1

09 February, 2019, 18:41 | Author: Brenda Erickson
  • Haas Unveils VF-19 Formula 1 Car And Brand New Livery

For while the auto proudly sports the logo of Rich Energy, the British energy drink, nobody seems to have ever tasted the stuff, far less bought it, leaving many wondering how a product that doesn't appear widely available can access the sort of money needed to sponsor an F1 team. "We're very proud that it's the next stage of our development as a company and this is nearly day one of chapter two in Rich Energy". "As long as the vehicle is nice and Gene's company Haas Automation is represented as a sponsor he's happy", said Steiner.

"The new vehicle looks distinctive, not only in terms of its color scheme, but also with the new regulations in play. It's something we have an eye on - although of course first we've got to see how the auto is in testing". We're with the best-run team in my opinion, and equally importantly, lovely people.

Many cars often draw contrasting opinions on auto launches, but the overwhelming consensus for team Haas is positive, as they look to begin the 2019 season as well as their livery has. Our partnership with Rich Energy is another positive example of moving forward as an organisation. But team principal Guenther Steiner has welcomed "the accountability" and "pressure" that comes with that.

"It's going to be exciting for us as a team to be the focal point of Rich Energy's marketing endeavours, as we go into both new and existing consumer markets around the world in Formula One".

However, the American team stepped up their game last term to secure fifth place in the standings. "On-track, our push for performance started early with the VF-19, our next step is to get to Spain and utilize our time there wisely to prepare for Australia." . The design sees a black overall livery, with gold trimmings running on and around the livery.

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The black and gold colour scheme makes a comeback to F1 since the 2015 Lotus challenger.

Rich Energy's long-mooted arrival in the sport has coincided with their black and gold colours being incorporated into Haas' vehicle livery for 2019.

"Partnering with the team has already significantly raised the profile of our brand, this livery unveil will again elevate us to another level".

Austrian-based Red Bull spend an estimated $400 million annually on their two Formula One teams - ninth-placed junior outfit Toro Rosso and former champions Red Bull Racing, third previous year.

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