Twitter hammered as user losses overshadow improving finances

10 February, 2019, 00:14 | Author: Mary Valdez
  • Twitter reveals user numbers for first time as profits grow

Twitter may have switched to the mDAU metric to deflect attention away from its declining MAUs, but he figures also show how much smaller the company is compared with other players in the social networking space.

Revenue will be $715 million to $775 million in the period, the San Francisco-based company said Thursday in a statement.

Analysts, on average, projected US$766.1 million, according to data compiled by Bloomberg.

Twitter may get a lot more attention in the media than Snapchat, but it has a lot fewer daily users, at least at first glance.

Josh Krichefski, CEO at MediaCom, added: "Twitter's strong Q4 revenue growth comes down to three key things: its commitment to cleaning up the platform; its investment in new media partnerships; and its renewed focus on building more engagement and conversations between users".

The company's share of the lucrative market is expected to decline this year as rivals like Facebook Inc and Alphabet Inc's Google boost their dominance, according to EMarketer.

The growth rate was also 9% in 3Q and had jumped 12% in 4Q of 2017, the company said.

"We considered changing our disclosure to be comparable to other companies, but our goal was not to disclose the largest daily active user number we could", Twitter officials said in their letter. Twitter reported 321 million monthly active users, down 9 million from previous year. More than half that revenue came from video ads placed by corporate clients.

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Twitter's decision to jettison reporting monthly users fits a recent trend of major tech companies tweaking their reporting practices. The company in 2018 marked its first full year of profitability under generally accepted accounted principles. Twitter is also anticipating operating income during the quarter of $5 million to $35 million-well below the $74.9 million operating income Twitter posted during the same period past year.

Chief Executive Jack Dorsey said past year the company's priority was to reduce the amount of abuse that occurs on the platform.

We now have a better idea of just how many people use Twitter's cursed microblogging service on a daily basis.

Fourth-quarter sales increased 24% to US$908.8 million, beating analysts' average estimate of US$867.1 million.

Non-GAAP earnings of 31 cents per share outpaced the Zacks Consensus Estimate by 6 cents.

Those higher costs could eat into Twitter's future earnings, some analysts said.

For the first time Twitter has revealed how many daily active users who write and read tweets on the platform every day.

Of course, as noted, those platforms are not using the same methodology, as Twitter points out - Twitter could share its highest possible DAU or MAU count and leave it at that. While it's a safe bet that Twitter lost some fed-up users, the decrease could also be attributed to Twitter's ongoing purge of bots and fake companies.

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