Whole Foods, Amazon announce price cut, expanded deals for Prime members

03 April, 2019, 15:39 | Author: Mary Valdez
  • An employee rearranges boxes of frozen food during the grand opening of a Whole Foods Market Inc. location in Burbank California U.S. on Wednesday

Consumers can certainly save by taking advantage of these new Whole Foods prices, but smart shoppers don't buy everything there, he says. On Wednesday, the retailer announced that it's slashing prices on hundreds of store items.

For instance, a 12-ounce package of mixed-medley cherry tomatoes will be $3.49; organic rainbow chard will be $1.99 a bunch, among other deals.

"The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition", founder and CEO John Mackey said in a statement.

Considering this is Amazon, Prime members will receive the most number of deals possible, including double the weekly specials Whole Foods is now offering.

In addition, Prime members will receive an additional 10% off hundreds of sale items throughout the store.

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Yesterday, Amazon announced its latest round - billed as its third round and "largest investment to-date" - of cuts set to take effect tomorrow.

Additionally - surprise, surprise - Amazon will also be boosting the number of Prime member deals as part of its strategy to have customers pay their way to eternal brand loyalty.

Whole Foods will also offer special benefits for Amazon Prime members in the form of more than 300 deals that'll rotate on a weekly basis. "Over the previous year, we've been working together tirelessly to pass on savings to customers", said Jeff Wilke, CEO of Amazon Worldwide Consumer.

For instance, the grocer is lowering prices on organic asparagus ($2.99 per pound, a savings of $2) and organic strawberries ($2.99 per pound, a savings of $2), two foods that are are typically in surplus in the spring. According to the WSJ, the price hike averaged out to a costly $.66 per item, something it seems the company is trying to counteract with this latest news.

Amazon Prime members will find twice as many deals.

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